CA Sales SolutionsCharlie Amos

Sales systems and business consulting for founder-led companies at £50k to £150k a month.

I find where a business is leaking revenue or leaking the founder’s time, and I build the function that replaces them.

£2.9m of revenue through the sales functions I have built or run since 2024. Four of them are below.

The Problem

Two kinds of leak. One diagnosis.

Two kinds of leak. One diagnosis.

Revenue is leaking somewhere between a lead arriving and cash landing. The offer works, the leads exist, and less of it reaches your account than should.

Your time is leaking into work a system or a hire should be absorbing. The business cannot grow because every route to growth runs through hours you do not have.

Most founders can feel which one it is. Almost nobody has measured it.

The Method

The Constraint Diagnostic. Five lenses, every business.

The Constraint Diagnostic. Five lenses, every business.

Five lenses, run on every business, whatever the industry.

Show rate, close rate, booking rate, speed to lead. The arithmetic between a lead arriving and cash landing.

In practice

At Grow Sober, the show rate moved from 35% to 77%.

Show rate, close rate, booking rate, speed to lead. The arithmetic between a lead arriving and cash landing.

In practice

At Grow Sober, the show rate moved from 35% to 77%.

They converge on one answer: the leak. Then Install, Prove, Hand Over.

Proof

A lens that comes back clean is a finding

A consultant who reports a problem everywhere he looks is selling, not diagnosing.

At Buildup, Time came back clear. Rosey had a capable team and no founder time problem at all, and saying so is what told me the leak was purely commercial.

The fix is different every time. One engagement needed a dialler team. One needed a closer. One needed a Client Success Manager. One needed a nurture layer. If the answer were always the same, this would be a service rather than a diagnostic.

That is the argument for the free diagnostic call, in exactly those terms: a business that hires a specialist for a problem it has not diagnosed usually buys the wrong thing.

Capacity

Three at a time. That is the whole list.

Three at a time. That is the whole list.

I take three engagements at once, and that is the whole list.

Month one of an install is close to full-time work, and I still run live sales teams day to day, which is the thing that keeps the advice operational rather than theoretical. Four would make me worse at all four.

When the three are full the diagnostic is still free and still worth having. You would just be booking a slot rather than starting one.

Who this is for

Who I work with

Founder-led coaching, consulting and mentoring businesses at £50k to £150k a month. This is where the method fits best and where the results above came from.

Also high-ticket service businesses and agencies, and established SMEs with a sales process already in place that is leaking or missing revenue because the systems are poor.

If you have no lead flow yet, I am the wrong call. Come back when leads are arriving and something is happening to them that you cannot see.

The guarantee

On a 90-day engagement I guarantee to double your cash collected.

It carries conditions, because a guarantee without them is a marketing line. We go through whether you meet them on the diagnostic call, before either of us commits to anything.

The fee gets agreed on that call, and it sits inside what the guarantee is built to return. If the arithmetic does not work in your favour, I will tell you on the call rather than sell you ninety days.

Book a Diagnostic

Forty-five minutes. No pitch.

I run the five lenses on your business and tell you where it is leaking. Including when the answer is that you do not need me.

Book a Revenue Diagnostic