The Constraint Diagnostic
Same five questions in every business. Completely different answers.
Traction
Show rate, close rate, booking rate, speed to lead. The arithmetic between a lead arriving and cash landing.
At Grow Sober a 35 percent show rate meant two thirds of the pipeline evaporated before anyone spoke. Same leads, same offer, warmed properly: 77 percent.
Tooling
Nurture, workflows, automations. The machinery that should work when nobody is watching.
At Project Gain, setting ran in Instagram DMs with no qualification structure and no pipeline underneath it. Everything now runs in one place.
Truth
Whether you are tracking the right data, granular enough to act on.
At Buildup, data was being tracked across the part of the business that existed. There was nothing on setting, because setting did not exist. No baseline, and no way to know what good would look like.
Time
Where your hours actually go, day to day.
At Project Gain the entire commercial function sat on one calendar: seven sales calls a day, every day, and that calendar was full.
Talent
Who is on the team, who performs, who is being carried.
At Zenith there was no structure for absorbing the client-facing load, so every new client added directly to the founder’s week.
Install, Prove, Hand Over
Install. Month one stabilises revenue and puts the changes in. Whatever the diagnosis says, built properly rather than advised on.
Prove. Months two and three grow it. Sales systems, talent acquisition, back end refinement and team-wide coaching, all aimed at the original diagnosis rather than at a generic checklist.
Hand Over. The standard lives in documents rather than in my head or yours. It is built to keep running after I leave. That is the deliverable.
Done for you or done with you. Some businesses want it built and handed over. Some want it built alongside their own people so the capability stays in the room. Both are on the table and the diagnostic usually makes it obvious which one you need.
What I do not control
Lead flow is not mine. What I control is what happens to a lead once it arrives, and whether you have to be the one to handle it.
If the problem is that nobody is finding you, that is a different specialist and I will tell you so on the call.
Forty-five minutes. No pitch.
I run the five lenses on your business and tell you where it is leaking. Including when the answer is that you do not need me.
Book a Revenue Diagnostic